Photoshop Learned The Fast Way
Duh! It’s called winning, not whining…
~Larry Winget~
Duh! It’s called winning, not whining…
be done to actually succeed.
for failure, or, at least for not doing what needs to be done.
is what influences so many to do what is safe. secure, and well, “known”.
of safety, we’re happy in our compromised position.
clear, known and mapped out path. None. Get over that one as soon as you can.
progress and your own path will come clear. Read, read, read, study, learn, ask questions,
stay moving forward no matter what, move, move, move…..
secure positions and well worn paths where many have traversed before us.
is why it’s so scary. Yes, scary. So fear is the true culprit.
for doing what is safe is there, knowing all these and more, now gives me the power
to move on.
And I always look back and say, phew, good thing I didn’t give in to my fears.
is all about daily victories over the self. It’s not a grand slam big jackpot land
the big fish and you’re set for life.
because life didn’t deliver to us what we thought we needed.
and I’ll summarize it here again. Fairy portraits are the ideal marketing
portrait pitch.
photography:
so to speak, that a very specific group- one that you can easily identify
and go after without breaking the bank.
marketing tactic that works in ALL industries
my fairy success system HERE
your studio……kachin’!
if you’re a member, that’s a good thing. All these webinars, and many others, are recorded
and installed in the members only forum to watch at your convenience. (not a member? details here)
specifically in regards to this submission below, and the ideas, cropping, treatment
that I had quickly played with and showed during the webinar, on this image.
(before and after….)

I believe that was the only image in which am extra design element was added. Please
discuss the importance of theses extra design elements in the judging process. How much
“fluff” would be considered too much?
Thanks. Really learned a lot Juan”
Too much, and you’ll know. If the borders, pinstrip etc are there for no other sake other than to be
there, likely, it isn’t working. There is not hard fast rule, other than, does it look good?
essentially the same as the backdrop in the image, so it continued and enhanced what is there already vs taking away….
hope this helps. Cropping is more to do with affecting the composition, and that could also enhance an image as well.Rob

Photoshop Actions
Photoshop Actions For Fun
your book) and I was going through the “big book of ads”. I have some questions about
your pricing methods.
your portrait sessions and weddings pricing. The studio sessions and promo prices you
offer seem quite low. Do you use these session fees like a “loss leader” to get the clients
into the studio and then you up-sell them portraits and prints at the sales session?
albums you offer are also priced very low (most studios I know are selling similar albums
for 2-3 times that). Are you including your albums at a low cost in order to sell the
packages?
Your input would be appreciated. thanks, Larry”
about something else? can you specify?
Weddings, to me, are somewhat influenced by the area. Big cities, higher cost of living,
higher prices. to some drgree, but not wholly.
I arranged my wedding prices like this: what do I want to take home? and, what time am I done?
So, I take home almost $3,000.00 and am home for supper on Saturdays. I priced wedding
accordingly. the albums are about 100% to 150% marked up. they are easy to create, and
we feel ok at that price. I know other album companies cost way more, but Album Epoca,
our supplier, keeps the cost way down, and they have a superior product. When I book a
wedding, I tell them not everyone wants an album, those who do, can get one. We don’t
force it. And, I tell them that they are not buying albums and prints. they are investing (I use
that word) in me. My skills. My talents. They can’t argue with that:) Hope this helps….Rob
and “5 yr child plan” are priced at below $100. Is this old pricing or still current? Or is it
priced low as an incentive to sign up?
return for a sales presentation?
If so are you using any particular sales presentation software? Thanks, Larry”
Sandy Puc talked about this before. She experienced the same thing I did. Babies first year
cannot be compared to each session. It’s more about bringing them into your family, and having
them come back again and again. She canned her, realized it was a mistake, and fired em up
again. I only wondered why they didn’t make as much, but realized their inherent value, overall,
and allowing for long term client value. Clients come to you because of what they think you will
do for them. They return again and again because they like you. It’s all about building a ‘herd’, a
family. Those are programs. They target a specific group and is an irresistible offer. Each studio
has to price it according to their market position and their ability to sell.
them. If you sell and market on price, and let proofs leave, you’re doomed. If you get a great
rapport going, get paid, and make it about the experience, they will get it, and honor you….the
software doesn’t matter. Seriously. It’s all about the process, not the tools. I could use windows
explorer, proof them using PS proof sheets….wouldn’t matter. I’d still make the sale.
Some very successful studios I know use zoombrowser, free with canon cameras. they swear by
it. And they make a truckload of sales and profits. I know this for a fact. Some use bridge, very
similar. Included with PS.
do). I used to use, and it is my preferred choice, but Epson canned it, Film Factory. Came free
with a basic printer 11 years ago. Loved it! I mean loved it! It did everything. But again, the
tools aren’t secondary to the process and the communication.
We do use pics to exe for slide shows that they take home. Creates .exe files that expire in
given time. Hope this helps/ Rob
(PS- google pics to exe if you want to get it. Not expensive)
example of a direct mail postcard:
the front, on the back 3 more images & my contact info. What do you think? Gareth”

“Gareth, that is a marketing question. When marketing, the two most
dynamic components are A- Who are you communicating to? and B-
What are you saying, offering, pitching?
So, who? If you’re general population mailing, this would be a waste of money.
If you on the other hand have a list of just engaged couples, for some
reason or other have a higher than average likely hood of booking with
you, than that makes sense. The list is VITAL. It is the life blood.
So is the offer. The offer is communicated through words. Words are the oxygen.
your studio logo/name is one thing. How about a more powerful reason to
contact you? an offer….something. Not a vague percentage off dealio
(boring). Get creative. Here’s the chance to really connect with them, reel
them in. The answer is in you, not out there. Rob”
accountable. The kind of marketing I’ve used in my studio and the kind
of photography marketing that I encourage others to use.


I do in my wedding photography business, then I urge you to check out my wedding
photography success system. And at the cost it’s being sold for, it’s a steal at triple the price.








