~Benjamin Franklin ~
Is “passion” a legitimate marketing strategy?
photographers rant about how important it is to have passion. It is, in many
opinions of many photographer, the key ingredient.
my position, let me quote a few more established and credible sources
on this topic.
Larry Winget. On a recent blog post of his he talked about passion. Here
is a bit of that before I rant on some more with my own thoughts….
“I don’t want a “barely controllable emotion” any where near me or my
money. I don’t trust emotions. Emotions wane. They are like the tides, they
come and they go. Instead, I want someone with a total commitment to
achieving results through hard work and excellence. Don’t you?
you will still be screaming about the need for passion and defending your own
passion. That’s fine. I know that people are in love with “passion” and the
feelings that the word evokes. I believe that’s because passion requires very
little from us while hard work and excellence require almost everything from
comments are more in line with my own. However, when
you dig deep down, we’re all saying the same thing. I think
the key is to understand that passion is in line with desire.
said that without passion (or, I guess you could say doing something
you really, really liked. I also think doing something you feel compelled,
or driven by, or committed to, counts) it would be impossible
to stay focused and get the job done.
the sane ones. Because those who keep going are, well,
a little looney to put up with all the nonsense, the worry, the fears,
the doubts, the uncertainty on and on…. it ain’t easy! I can see where there
is so much attraction to a safe, secure, reliable job.
where I would trade security for the passion, the love, the insanity
of running my own studio.
real, honest results and real action is the key next step. Passion wanes. And is
unreliable. There are many times where I couldn’t scrape together a molecule
of passion if I tried.
that makes it look like passion….
together and create an experience, products and marketing on all
levels that oozes passion, if you will.
that made it happen. It’s fact that we knuckled down and got to it.
So, if you want to get “passionate” about your
photography, start with creating some compelling,
kick butt goals. Having goals should be a reflection
of your passions anyhoo. But be willing to take the steps
to put those goals into action. Post your goals out front
where you can see it everyday!
vision and have your goals clearly impressed on your mind
where it is you want to go, then, well, you know where you want to go.
That will help! You see? You don’t always need passion. Sometimes,
well, often, we need a serious kick in the butt. Even self induced. It counts! And
often works better than passion alone.
“because it is so hard….and it’s a lot of worrying…constantly…”
and am risking more than just some time and webspace, as in
risking the house payment, my reputation, or anything big
enough that it causes worry, that the worry is the killer.
is part of the journey. I thought it was me. That I was a freak. But
when I hear guys like Steve express it, I know it’s all part
of the journey, and the key, besides passion, hard work, commitment
and all, is managing the worry.
you are making a sound, realistic decision (not one based on what your parents
think is best- Mark Zuckerberg’s roommate in College passed on the opportunity
to be a player in FaceBook because his parents advised him against it…ouch- or
what your comfort friends think is best…), from the heart of your passions,
and that you’ve planned, worked, worked, worked and continue to work
the plan, forever innovating, and sticking it out through thick or
thin until you see the vision become a reality.
“It’s really hard….”
yours in photography, Robert Provencher